Stakeholder Analysis

19 May 2008 |

Posted by Santosh Puthran

A Stakeholder Analysis is an approach that is frequently used to identify and investigate the Force Field formed by any group or individual who can affect or is affected by the achievement of the objectives of an organization. Stakeholder Analysis identifies the ways in which stakeholders may influence the organization or may be influenced by its activities, as well as their attitude towards the organization and its targets.

List of typical stakeholders

Owners and stockholders, investors
Banks and creditors
Partners and suppliers
Buyers, customers and prospects
Management
Employees, works councils and labor unions
Competitors
Government (local, state, national, international) and regulators
Professional associations, Industry trade groups
Media
Non-governmental organizations
Public, social, political, environmental, religious interest groups, communities

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The power and influence of stakeholders:

The extent to which stakeholders affect the activities of an organisation depends on the relationship between the stakeholder and the organisation. Mendelow's matrix provides a way of mapping stakeholders based on the power to affect the organisation and their interest in doing so. It identifies the responses which management needs to make to the stakeholders in the different quadrants.

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Following categorisation of stakeholders in a manufacturing company:

Low + Low : Small customers, Small Shareholders
High + Low: Major Customers, Central Govt, Media
Low + High: Employees, Environmental Groups, Local Community
High + High: Institutional Investors, Local Planning Authority

Detailed reading on Stakeholder Analysis

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Regards,

Santosh Puthran

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