Skip to main content

Branding of a Qualification is different from Branding of a function

The Role of the CMA_CMA Canada views it this way.

Each CMA plays a critical role in building the CMA brand. A brand is not just an ad, a slogan, or
a fancy logo. We convey our brand promise-success-through communications. But we deliver it
through experience. As management accountants, you are the daily ambassadors of the CMA brand. Because you are the CMA brand! Through your actions, your attitudes, and your performance, you bring our brand to life. It’s in your handshake, your presentations, and in your
choice of words on the phone. It’s in your personality, your approach, and your attitude. It’s in the quality of your work, and in the results you deliver. In short, the CMA brand is virtually in everything you do. That’s the legacy that you, as CMAs, carry forward.

Branding

Our brand positioning and messages, implemented in 2004, are consistent across the country, and the CMA brand communications is strongly evident here in Saskatchewan. The next phase will continue to differentiate CMAs in the marketplace. We will move from tell to show. Our ads will show in a creative and compelling manner how management accountants grow successful organizations and careers; demonstrate how CMAs deliver value through the application of their
unique skill set and their progressive approach to business.

Certified Public Accounting

CMA Canada is enabling members to build on their CMA designation in the specialty areas of
public accounting and public finance as a post-designation area of practice, which adds incremental knowledge, skills and attributes that prepare CMAs to practice in the assurance area at the highest standards. CMA Canada has approved a syllabus for CMAs in public accounting (to be introduced this fall) and is developing a CMA public accounting exam covering financial accounting and advanced taxation, and assurance.

CMAs already practicing public accounting across Canada will not have to re-qualify to meet the
CMA Canada national standard for public accounting, provided they meet pre-defined requirements of practice experience and education.

Competency Map

Our CMA Competency Map truly captures and fosters the development of the unique capabilities of the CMA, and clearly defines the management accounting territory, and delineates what employers and clients expect of a CMA at every career stage. It provides critical guidance to CMAs on the knowledge and skills they must acquire as they expand their field of practice throughout their careers.

Our competency map incorporates the three major anchors of our profession-accounting, management and strategy-whose interaction and integration truly differentiate us from our competitors. Our map is unique because it uses a competency stage approach, instead of defining competencies in relation to very specific tasks. The map also relates development of competencies to career phases, as opposed to specialization.
Blog posted by RV
Labels:
1 comment

Popular posts from this blog

Learning Curve Theory

Learning Curve Theory is concerned with the idea that when a new job, process or activity commences for the first time it is likely that the workforce involved will not achieve maximum efficiency immediately. Repetition of the task is likely to make the people more confident and knowledgeable and will eventually result in a more efficient and rapid operation. Eventually the learning process will stop after continually repeating the job. As a consequence the time to complete a task will initially decline and then stabilise once efficient working is achieved. The cumulative average time per unit is assumed to decrease by a constant percentage every time that output doubles. Cumulative average time refers to the average time per unit for all units produced so far, from and including the first one made.

Major areas within management accounting where learning curve theory is likely to have consequences and suggest potential limitations of this theory.


Areas of consequence:
A Standard Costing …
Read more

Throughput Accounting

Throughput accounting (TA) is an alternative to cost accounting proposed by Eliyahu M. Goldratt. It is not based on Standard Costing or Activity Based Costing (ABC). Throughput Accounting is not costing and it does not allocate costs to products and services. It can be viewed as business intelligence for profit maximization. Conceptually throughput accounting seeks to increase the velocity at which products move through an organization by eliminiating bottlenecks within the organization.


Cost (or Management) accounting is an organization's internal method used to measure efficiency. Since no one outside the organization uses such internal accounts for investment or other decisions, any methods that an organization finds helpful can be used.


Throughput accounting improves profit performance with better management decisions by using measurements that more closely reflect the effect of decisions on three critical monetary variables (throughput, inventory, and operating expense — defin…
Read more

Resistence to Change - Approaches of Kotter and Schlesinger

The Six (6) Change Approaches of Kotter and Schlesinger is a model to prevent, decrease or minimize resistance to change in organizations.
According to Kotter and Schlesinger (1979), there are four reasons that certain people are resisting change: Parochial self-interest (some people are concerned with the implication of the change for themselves ad how it may effect their own interests, rather than considering the effects for the success of the business)Misunderstanding(communication problems; inadequate information)Low tolerance to change (certain people are very keen on security and stability in their work)Different assessments of the situation (some employees may disagree on the reasons for the change and on the advantages and disadvantages of the change process) Kotter and Schlesinger set out the following six (6) change approaches to deal with this resistance to change: Education and Communication - Where there is a lack…
Read more