Skip to main content

Websites of Accountants in practise

I have been observing for quite some time the ads of Accounting Firms visible on the MA blog. and clicking the links to find more about them.

Some of the accounting firms that I observed are
Zaidi & Co.
Berry & Co.
King & Watkins

JL Chartered Accountants
GK Kedia & Co.

and they have got a very informative website.

They are ICAEW, ACCA and ICAI firms practising in UK and India. The key highlights about the firm mentioned on their website:
  1. About Us
  2. Our Services
  3. Resources
  4. Tax Calculators/Tax news
  5. News Room
  6. Fact Sheets
  7. Contact us
Some mentioned:

We trust you have found this site of interest. We would welcome the opportunity to hear from you. This may include:

  • your comments on our web site
  • a suggestion on additional content you would like to see
  • a request for further information - let us know if you wish to be included on our mailing list
  • a request for advice
  • a request to meet
Glazers was the most impressive of the lot as they had described everything about their firm very descriptively.

I tried find on google website of Cost Accounting Firms in India but without any success. Similarly when I did a google ICAI firms, it showed few results. You may notice that ICAEW promotes its directory on google ads and this shows commitment how agressively they are in the marketplace.

In India, the Practising Firms in India are not having a proper website or they do not feel the need to so !!!

When you look at the Code of Conduct of ICWAI, it is tune with times. See Members Section - Chapter 5, Part I, n and some of the highlights are as follows:

3. The Cost Accountants and / or Cost Accountants’ Firms would ensure that their Web sites are run on a “pull” model and not a “push” model of the technology to ensure that any person who wishes to locate the Cost Accountant or Cost Accountants’ firms would only have access to the information and the information should be provided only on the basis of specific “pull” request.

The screenshot on this blog are are ads from Google and it just states ABC & Co - Chartered Accountants and then the visitor clicks on it to know more. It is a pull request and not actively soliciting work. I never these obscure firms before but listing on text ads has enabled me to find about them.

(9) The members may include articles, professional information, professional up dation and other matters of larger importance or of professional interest.

This area on the PCA website will demonstrate the level of commitment to his work and profession. E.g Mr. Dateys website is very comprehension in this area. Other things being equal, any company would hire his professional services over other based on the technical knowledge displayed on his website.

(16) A number of Cost Accountants Societies or other bodies are creating data-bases of Cost Accountants or Cost Accountants’ Firms and are offering listing to Cost Accountants’. Such listing would be permitted with or without payment. In case a Cost Accountant or Cost Accountants’ Firm is a member of a professional body or association or Chamber of Commerce and they offer listing to the members or firm, the same would be permitted.

I have written in my earlier blog that our Institute website is an ideal reference point for finding PCAs. If PCAs ensure that it is continously updated with contact information and website links, they would be getting lot more inquiries about work in areas of practise. As the code of ethics suggests, listing in professional directory will help the public to know you and an updated website in an ideal gateway.

(20) The Website may provide a link to the Website of ICWAI, its Regional Councils and Branches and also the Website of Govt. / Govt Departments / Regulatory authorities / other Professional Bodies, such as, CIMA.

This is quite obviously. Our Institute website should always be there.

(23) The Website should mention the date up to which it is updated and the information should not be at material variance from the information as per the ICWAI’s records.

An updated website is always relevant. For instance, your old client or an acquantaince may be having your business card which may be 5 years old and he did not contact you long time. And now you have moved on to different location with different phone numbers. If he is not able to locate you in say 10 minutes, you are going to loose him for ever. A updated website or just by google he should be able to locate you.

A number of non-Cost Accountants’ firms, corporates including banks, finance companies and newspapers have set up their own Websites providing advisory services on taxation and other areas where Cost Accountants are rendering professional service. Some of such Websites may request Cost Accountants or Cost Accountants’ firms to provide consultation and advice through their Websites. This would be permitted subject to the condition that on the Website, contact address of the Cost Accountant concerned is not provided nor such Website will contain any material which advertises professional achievements or status of such Cost Accountant except making a statement that they are Cost Accountants.

(10) The bulletin boards can be provided.

The above two points demonstrates his commitment to the profession. I think bulletin blog should be read as writing Blogs as well. You will be surprised to know that the writing blog will always help you to be on top of the search on google. So you may imagine how many times you will get noticed in the accounting world.

Our Institute guidelines are up-to-date with the time. It is the time for the practising members to take initiatives and make their presence felt on the internet.


Santosh Puthran

AddThis Feed Button

PS: For our members in employment

"If you have one coin and I have one - we exchange - we both have two coins each. If you have one idea and I have one - we exchange - we have two ideas each". So start your blogs and share your knowledge.

Related Posts

  1. Site Ring for Practising Cost Accountant
  2. Accounting firm with ISO Certification
  3. Google Apps - Good thing for small business
  4. Personalised Email id
  5. How start my own website - Tips


Unknown said…
i knw one site too

Popular posts from this blog

Poll : Does CIMA, UK qualification add value

Poll : Does pursuing CIMA, UK qualification add value to a member of ICWAI, India ? Vote on the poll and share your thoughts by commenting the blog. Poll: Vote here I feel that if you are a member of ICWAI and you pursue CIMA, UK qualification, you are not adding any value to your skills since you will be learning the same. Once you are qualified, you are still a Cost & Management Accountant but from UK. For an employer, I would still have same skills and training on Management Accounting. However if you pursue qualification like Company Secretary or CPA or ACCA , your skills are enhanced with the knowledge gained during training and passing of exams. After qualification, you are bound to follow the CPD programs of ICWAI and other institute. In competitive world, employer look for people with multiple skills. Which one promotes you as professional better against your name: AICWA, ACMA or AICWA, ACS or AICWA, CPA or AICWA, ACCA Widgets Regards, Santosh

Learning Curve Theory

Learning Curve Theory is concerned with the idea that when a new job, process or activity commences for the first time it is likely that the workforce involved will not achieve maximum efficiency immediately. Repetition of the task is likely to make the people more confident and knowledgeable and will eventually result in a more efficient and rapid operation. Eventually the learning process will stop after continually repeating the job. As a consequence the time to complete a task will initially decline and then stabilise once efficient working is achieved. The cumulative average time per unit is assumed to decrease by a constant percentage every time that output doubles. Cumulative average time refers to the average time per unit for all units produced so far, from and including the first one made. Major areas within management accounting where learning curve theory is likely to have consequences and suggest potential limitations of this theory. Areas of consequence: A Standard

Resistence to Change - Approaches of Kotter and Schlesinger

The Six (6) Change Approaches of Kotter and Schlesinger is a model to prevent, decrease or minimize resistance to change in organizations. According to Kotter and Schlesinger (1979), there are four reasons that certain people are resisting change : Parochial self-interest (some people are concerned with the implication of the change for themselves ad how it may effect their own interests, rather than considering the effects for the success of the business) Misunderstanding (communication problems; inadequate information) Low tolerance to change (certain people are very keen on security and stability in their work) Different assessments of the situation (some employees may disagree on the reasons for the change and on the advantages and disadvantages of the change process) Kotter and Schlesinger set out the following six (6) change approaches to deal with this resistance to cha