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ICAI's new logo and Co-branded credit cards

Co-branded Credit Cards

A new logo for the profession of Chartered Accountants (CA) was unveiled by the Union Minister of Corporate Affairs, Prem Chand Gupta on the 59th Chartered Accountants Day. It was on July 1, 1949, that the Institute of Chartered Accountants of India (ICAI) was established with the enactment of the Chartered Accountants Act, 1949. Read More


The ICAI has also come out with a co-branded credit card for Chartered Accountants in association with ICICI bank.Talati added that the credit card will benefit the members and is expected to act as an affinity card for the members.

Does anyone remember that ICWAI had similar tie up with American Express Credit Card in Year 2002. I found the link.

Click here and scroll down to the bottom of the page. I do not know whether this arrangement still exists.

These tieups are a common practise between the accounting bodies and the vendors so that members in large are benefitted as we are a professional community.


British Airways American Express


I remember lot of emails being exchanged among the members when their credit card applications were declined by American Express. Some of the members complained that it was unprofessional on the part of the institute to have such arrangements.

Does the old school of thought still exist among the ICWAI members or are we ready for the next step ?



Cheers,

Santosh Puthran
AICWA

PS:

With logo "CA"exclusively branded in India by India, I wonder how other Chartered institutes around the world will react since the word "Chartered Accountant" is not an exclusive domain of ICAI. All the accounting bodies have changed/branded their logo and not the word "CA". So ICAI watch out for any legal cases against you.

Cheers,

Santosh Puthran

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