Skip to main content

Stumbled upon - Chartered video

Recently ICAI, India had launched a video campaign to promote the qualification and get students. I stumbled upon the ads of Chartered Accountants Australia. Sharing the ad on the blog.



Then I stumbled on another ad from ICAI, Ireland. Themes look similar.



I was trying to find the commercial of our very own so called "Chartered" body but could not find it. Can someone find it on the internet. Let's see how they compare with - which qualification is more desirable.

Last but not the least... it is summarised quite well on Accountancy Ireland

Why do professional accountancy bodies advertise?

The answer is relatively simple: one of the features that distinguishes the accountancy profession from other professions is the level of competition that operates within the sector. While other professions have been the subject of examination of late by the Competition Authority, the accountancy profession has not featured. This is hardly surprising: there are now nine prescribed (not proscribed!) bodies under Irish Company Law regulated by the Irish Auditing and Accounting Supervisory Authority. The accounting environment is entirely different to that operating in the legal profession. Therefore there is a need for the different professional bodies to set out their distinct characteristics and to promote their particular brand of accountancy. The ultimate measure of the success and viability of any professional body is its success in securing member satisfaction and recruiting future potential members as students. These bodies are obviously also competing against other business qualifications.


Cheers,

Santosh Puthran

Did you like to remain updated in Accountancy?
Subscribe to Management Accountant by Email


Do you want an free email id name.surname@managementaccountant.in - Click here to apply

You may also like to read

  1. From Accountant to Business Partner
  2. The word "Chartered" a hot debate in India.
Join me on my friend's list on Stumble Upon You will see my favorite links. Share your's as well and we both know more.

PS: At Last the 1948 Show - Chartered Accountant Dance


Post a Comment

Popular posts from this blog

Learning Curve Theory

Learning Curve Theory is concerned with the idea that when a new job, process or activity commences for the first time it is likely that the workforce involved will not achieve maximum efficiency immediately. Repetition of the task is likely to make the people more confident and knowledgeable and will eventually result in a more efficient and rapid operation. Eventually the learning process will stop after continually repeating the job. As a consequence the time to complete a task will initially decline and then stabilise once efficient working is achieved. The cumulative average time per unit is assumed to decrease by a constant percentage every time that output doubles. Cumulative average time refers to the average time per unit for all units produced so far, from and including the first one made.

Major areas within management accounting where learning curve theory is likely to have consequences and suggest potential limitations of this theory.


Areas of consequence:
A Standard Costing

Throughput Accounting

Throughput accounting (TA) is an alternative to cost accounting proposed by Eliyahu M. Goldratt. It is not based on Standard Costing or Activity Based Costing (ABC). Throughput Accounting is not costing and it does not allocate costs to products and services. It can be viewed as business intelligence for profit maximization. Conceptually throughput accounting seeks to increase the velocity at which products move through an organization by eliminiating bottlenecks within the organization.


Cost (or Management) accounting is an organization's internal method used to measure efficiency. Since no one outside the organization uses such internal accounts for investment or other decisions, any methods that an organization finds helpful can be used.


Throughput accounting improves profit performance with better management decisions by using measurements that more closely reflect the effect of decisions on three critical monetary variables (throughput, inventory, and operating expense — defin…

Resistence to Change - Approaches of Kotter and Schlesinger

The Six (6) Change Approaches of Kotter and Schlesinger is a model to prevent, decrease or minimize resistance to change in organizations.
According to Kotter and Schlesinger (1979), there are four reasons that certain people are resisting change: Parochial self-interest (some people are concerned with the implication of the change for themselves ad how it may effect their own interests, rather than considering the effects for the success of the business)Misunderstanding(communication problems; inadequate information)Low tolerance to change (certain people are very keen on security and stability in their work)Different assessments of the situation (some employees may disagree on the reasons for the change and on the advantages and disadvantages of the change process) Kotter and Schlesinger set out the following six (6) change approaches to deal with this resistance to change: Education and Communication - Where there is a lack…