Skip to main content

Cultivating a cool career in blogging and social networking

I have been reading the book "Cultivating a cool career - 52 brilliant ideas for reaching the Top" by Ken Langdon. It is very well written book with 52 brilliant ideas on how to progress in your career.

Are some of Ken Langdon's ideas relevant in blogging and social networking? Lets find out ...

Idea 1: Face it, you are you and they are them

Take a positive, practical and sceptical attitude to your professional network. Don't expect everyone in the network to notice you unless you start demonstrating that you have something better to offer them. Focus your blog on a niche area.

Idea 3: Make good suggestions loudly

At any point in the chaos, an opportunity can arise for you to make a sensible suggestion. You should actively seek them out and grab such opportunities. Read newspapers or internet articles that affect your profession. Send a reply with a copy on your blog.

Idea 12: Please Sir, can I have some more

To look for avenues to generate income is one of the key factors that motivate blogging and social networking. The more you start focussing on it, I bet, you will have a lot to learn from it. Look for the ways to monetise your blog and widen your social network. Warning: It is infectious !!!

Idea 13: Go on, give them a shock

Your network may consist of people who are working in different levels in organisations. As part of your campaign to gain high exposure, take any opportunity you can to introduce new information. If you surprise your network with new things, your blog will gain a dedicated readership.

Idea 14: Send an inside salesperson

Your blog is a selling document and the product it is selling is YOU.

Idea 26: What goes around comes around

Most people start networking when they are unhappy with their career. Too late! Put your network consisting of contacts to work at all times. You never know when someone you used to know comes around again.

in city centre

Idea 40: Be a dedicated follower of fashion

There is a delicate balance. So look around! What is the current trend relevant to your network?Start blogging on the topics of interest and current events.

Idea 46: Of course it's risky

You may wonder, if I start a blog whether I will have a time to continue writing. Or whether I will have sufficient readers to my blog. Element of risk....but if something is not risky... where is the challenge and fun ?!!

The End ..... Or is it a new beginning ?

The book has 52 brilliant ideas to boost your career. I recommend you to read it and please do share your views with me.

Did you like the post ?
Subscribe to Management Accountant by Email


Santosh Puthran
Management Accountant Blog

You may also like to read


Popular posts from this blog

Learning Curve Theory

Learning Curve Theory is concerned with the idea that when a new job, process or activity commences for the first time it is likely that the workforce involved will not achieve maximum efficiency immediately. Repetition of the task is likely to make the people more confident and knowledgeable and will eventually result in a more efficient and rapid operation. Eventually the learning process will stop after continually repeating the job. As a consequence the time to complete a task will initially decline and then stabilise once efficient working is achieved. The cumulative average time per unit is assumed to decrease by a constant percentage every time that output doubles. Cumulative average time refers to the average time per unit for all units produced so far, from and including the first one made.

Major areas within management accounting where learning curve theory is likely to have consequences and suggest potential limitations of this theory.

Areas of consequence:
A Standard Costing

Resistence to Change - Approaches of Kotter and Schlesinger

The Six (6) Change Approaches of Kotter and Schlesinger is a model to prevent, decrease or minimize resistance to change in organizations.
According to Kotter and Schlesinger (1979), there are four reasons that certain people are resisting change: Parochial self-interest (some people are concerned with the implication of the change for themselves ad how it may effect their own interests, rather than considering the effects for the success of the business)Misunderstanding(communication problems; inadequate information)Low tolerance to change (certain people are very keen on security and stability in their work)Different assessments of the situation (some employees may disagree on the reasons for the change and on the advantages and disadvantages of the change process) Kotter and Schlesinger set out the following six (6) change approaches to deal with this resistance to change: Education and Communication - Where there is a lack…

Throughput Accounting

Throughput accounting (TA) is an alternative to cost accounting proposed by Eliyahu M. Goldratt. It is not based on Standard Costing or Activity Based Costing (ABC). Throughput Accounting is not costing and it does not allocate costs to products and services. It can be viewed as business intelligence for profit maximization. Conceptually throughput accounting seeks to increase the velocity at which products move through an organization by eliminiating bottlenecks within the organization.

Cost (or Management) accounting is an organization's internal method used to measure efficiency. Since no one outside the organization uses such internal accounts for investment or other decisions, any methods that an organization finds helpful can be used.

Throughput accounting improves profit performance with better management decisions by using measurements that more closely reflect the effect of decisions on three critical monetary variables (throughput, inventory, and operating expense — defin…