If a strategic plan is going to have any chance of being useful, it has to be based on gathering and analysing information. Michael Porter , has explained how an organisation can analyse: PESTEL Model : This model looks at the macro-environment, using the following headings Political Economics Social Technological Ecological Legal Click here to Read More Porter's Diamond Porter tried to answer the following questions: Why does a nation become the home base for successful international competitors in an industry ? Germany is renowned for car manufacture; Why are firms based in a particular nation able to create and sustain competitive advantage against the world's best competition in a particular field ? Why is one country often the home of so many of an industry's world leader ? Porter called the answers to these questions the determinants of national competitive advantage. He suggested that there are four main factors which determine national competitive advantage an
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