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ICAEW UK advertising campaign 2008


This presentation will give you an insight into the ICAEW's plans to raise the profile of the Institute and the ACA qualification in 2008. It explains advertising is important for the ICAEW, UK and its members and what advertising looks like and where to look out for the campaign.

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  1. Membership of Accounting Body - Value Proposition
  2. Protect the term - Accountant in UK
  3. ICAEW partners with Microsoft for CPD
  4. ICAEW in hierarchy row
  5. Selecting an accounting or audit firm
  6. Corporate Governance, UK

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I feel that if you are a member of ICWAI and you pursue CIMA, UK qualification, you are not adding any value to your skills since you will be learning the same. Once you are qualified, you are still a Cost & Management Accountant but from UK. For an employer, I would still have same skills and training on Management Accounting.

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Regards,

Santosh Puthran



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